For athletes, from NIL to the pros
Every athlete isnow a business.

Maximize your moment now to create life-changing wealth. Money, mindset, and the memories that outlast the game.

Three pillars

Money · Mindset · Memories

The same three things that decide whether a career becomes a life. They run through every workshop, every tool, and every page here.

Money

Employ your paycheck

Learn to see your money as an employee and make it go to work for YOUR business. A cash management plan, using credit, starting to invest, filing taxes, and all the decisions that come when the checks start coming in.

Mindset

Rookie to veteran

The modern athlete has to think like an owner and act like a leader. You get there by learning from the veterans who came before you and the ones you’re lucky to be around. Stop surviving like a rookie and find success as a veteran.

Memories

Capture your story

Communication has changed, and it begins with your story. AI cannot tell your story. Capture it, and it becomes your brand and builds your audience, an asset that outlasts your playing days.

The guy who’s actually been in the locker room
Meet Jed

The guy who’s actually been in the locker room

Seven years in the NFL. Made the money young, watched teammates lose theirs, and figured out how to keep his. Now he teaches the athletes coming up how to do the same, straight, no guru act.

Speaking & workshops

Bring Jed to your team

Colleges, pro clubs, players associations, and companies. The 60-minute version of a career’s worth of lessons.

Keynote / workshop

The signature session: every athlete is now a business, and here’s how to run yours. 45 to 90 minutes, built to the room.

Signature

Leaders are Human

Storytelling, journaling, and what leadership looks like when AI is the best manager you’ll ever have.

Teams

Coaching & series

Multi-session programs for player development groups that want more than a one-off talk.

Program
Tools · My Plan

Stop reading about it. Start building it.

Walk out of a workshop, open My Plan, and start answering the questions your money is actually asking.

Buy vs. lease a car

The real cost over time, not the monthly payment they show you.

Real estate check

Rent versus own, and what you can actually carry.

Tax estimator

A first look at multi-state income before you talk to a pro.

Budget builder

A plan that survives a bonus and a slow month.

Hot Topics

The questions athletes actually ask

Sourced from 1,000+ feedback forms filled out by current NFL, WNBA, and NWSL players.

01

Buying real estate

First property, house hacking, and what ‘good debt’ really means when the checks are big but temporary.

Requested
02

Taxes & multi-state income

Playing in one state, living in another, earning in a third. How the bill adds up.

Requested
03

NIL & brand deals

Getting paid for your name the right way, and keeping more of it.

Requested
04

Life after the game

The transition nobody trains you for, from a guy who’s lived it.

Requested
The diary of an NFL player
The book

The diary of an NFL player

4th & Goal: a full year written from inside the league. The money, the cuts, the comebacks, and the stuff nobody warns you about. Foreword by Dan Orlovsky.

Not a guru

Credibility you can’t fake

Not a financial advisor. Not a hype man. Not a talking head. I’ve been in the locker rooms, made the money, seen guys lose it, and figured out how to keep mine.

The Money Game

Jed’s take on the money moves in sports

Every week: the headline story with Jed’s commentary first, Around the League links, and the Playbook. Written by Jed, not a robot. Free.

No spam. Leave whenever. Drops in your inbox Tuesday mornings.

Bring Jed to your team

Book a workshop

Lead with your athletes: how do we help them make and keep smart money this year.